Aaron born in Lawrence, Massachusetts on April 9, 1992 to Varnetta and Dewayne Jones was an artist, scholar, activist and entrepreneur. He was a graduate of Western Guilford High School where he was also a letterman and standout running back for the Hornets varsity football team. While attracting attention on the field, he was an outstanding student graduating with honors. After high school he attended Coastal Carolina on a football scholarship where he would play his remaining years of his football career. 

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After Coastal Carolina, Aaron returned home to Greensboro, North Carolina to the family business where he assisted his father with day to day operations. At Unique Automotives, Aaron being the "Marketing Manager" took his job serious with hard work and ingenuity in his efforts to grow the family business.

 

Aaron coined the name JetBlack and started the  apparel company while in college. He designed his own logo, formulated a vision and launched his podcast. Desire and commitment to his vision. He began launching school supply drives and forming his presence in the community. Aaron's voice began to resonate in the depths of Greensboro with his outreach programs and drives. Aaron also attended the peaceful protests in the memory of George Floyd. He was known for his humility yet stern and fearless beliefs in humanity and respect. 

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On June 20th, 2020 Aaron passed at Lake Norman, NC leaving behind a legacy of honor, courage, humility, activism and integrity. His listeners from his podcast, devastated by the news and impacted greatly, reached out to his parents and some even made the travel to his funeral from all over the country. Aaron's vision for JetBlack and simplistic view of "Each one, reach one, teach" shed light on societal subjects which are overlooked in society such black history, which he included a major portion of his podcast airings. His social media pages reflected a man of humility, who chose to live what he believed rather than broadcast for attention.

 

Aaron's life, his actions, his vision is what drives the passion and commitment behind JetBlack Empowerment as his father Dewayne Jones carries out the mission. The marathon continues as we honor Aaron's memory and legacy. Making an impact the lives of others for the betterment of all.